What LUFS should a TikTok video be?
Short answer: around −14 LUFS integrated, with a true peak under −1 dBTP. The longer answer explains why TikTok turns your audio up or down on its own, and how to mix so it lands right.
By Thomas, founder of CutScore · Updated June 2026
LUFS sounds like one of those acronyms invented to make audio feel harder than it is. It stands for Loudness Units relative to Full Scale, and all it really measures is how loud something feels to a human over time, not how tall the loudest spike is. That distinction is the whole game. Two videos can have identical peaks and feel a world apart in volume, and TikTok cares about the feel, not the spike.
Here is where people get stuck. The old instinct is to make your file as loud as physically possible, the so-called loudness war. TikTok, like Spotify and YouTube before it, ended that war by normalising playback. It listens to how loud your video is overall and nudges it toward a target so the feed does not lurch between a whisper and a shout. Push your mix way past the target and the platform just turns it back down, often after the limiting has already squashed the life out of it.
So the real question is not "how loud can I get." It is "what level does TikTok actually want." I have shipped clips that were technically loud and still felt thin in the feed, because I was chasing peaks instead of perceived loudness. Get the LUFS right and the problem disappears.
What LUFS should a TikTok video be, in numbers.
Three values cover almost every TikTok you will ever post. Hit these and your audio will sit comfortably in the feed, on phone speakers and in earbuds alike.
| What to measure | Target to hit | What goes wrong if you miss it |
|---|---|---|
| Integrated loudness | ≈ −14 LUFS | Far below and it feels timid next to the next clip; far above and TikTok turns it down anyway. |
| True peak | ≤ −1 dBTP | Peaks above the ceiling crackle and distort once TikTok re-encodes your audio. |
| Voice vs music | voice on top | Music drowning the speech is the loudest amateur tell there is, no pun intended. |
Reading integrated LUFS and true peak on every export gets old fast. CutScore measures both on your file and tells you the exact gain change to make, so you can mix instead of squint at meters.
Why mixing louder than the target backfires.
TikTok normalises loudness, so the feed stays even
When someone scrolls, TikTok wants each video to land at roughly the same volume so nobody scrambles for the side button. To do that it measures your video's loudness and nudges it toward a target. If your clip is far above that target, it gets turned down. If it is far below, it more or less stays where you left it, which means a quiet mix arrives quiet. This is the same logic LUFS on YouTube works under, and it is why exporting at −9 LUFS to "be loud" does nothing but cost you headroom.
True peak is the limit that protects you on re-encode
Loudness is the average feel; true peak is the absolute ceiling. TikTok re-encodes every file you upload, and that compression can push samples slightly higher than they were in your export. Leave yourself a margin of about a decibel by keeping the true peak at or below −1 dBTP, and the re-encode has room to breathe. Skip that margin and the loudest consonants and drum hits arrive cracked. A brick-wall limiter set to −1 dBTP on your master bus is the cheapest insurance in editing.
The voice-to-music balance beats every number
You can nail −14 LUFS to the decimal and still ship audio that feels off, because LUFS is one number for the whole mix. If your trending track is sitting at the same level as your voice, the platform reads it as "correctly loud" while a human reads it as "I cannot understand a word." Pull the music down four or five decibels under the voice and check it on a phone speaker, the worst speaker most of your audience owns. If the words survive there, you are fine. If the music is winning, it is too loud, no meter required.
Here is a real CutScore report on an everyday vertical clip: the loudness, the true peak, the voice-to-music balance, scored, with timestamps and the exact fixes.
Three moves to get to −14 LUFS.
You do not need a mastering studio. You need a meter, one limiter, and a minute of attention before you export. Do these in order.
Does the same LUFS work for Reels and Shorts?
Mostly, yes. The big short-form platforms normalise toward similar levels, which is why one well-mixed cut travels without a re-export.
Around −14 LUFS
Mix to about −14 LUFS integrated with peaks under −1 dBTP and the feed will leave it alone. The thing TikTok punishes is not "slightly under target," it is wild swings and crushed, over-limited audio. Get the voice clear and you are most of the way there.
The same ballpark
Instagram normalises in the same neighbourhood, so a −14 LUFS TikTok cut drops onto Reels without trouble. If you want the deeper version, I wrote a whole piece on loudness for Instagram Reels.
YouTube's −14 LUFS too
YouTube normalises toward −14 LUFS, and Shorts ride the same system, so your TikTok master is already at home there. The wider question of how loud to go on YouTube has its own answer in how loud a YouTube video should be.
Frequently asked.
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