COACHING REPORT · REAL EXAMPLE
Mac — Great ideas start here
Cinematic / brand film
APPLE · 1.8M VIEWS · AUTO-DETECTED 100%
A polished brand film: flawless composition, a warm cinematic grade and a clean encode. The genre still flags what a brand spot routinely skips — no captions for accessibility, and a few deliberately shallow-focus frames that read as soft.
OVERALL · 13 THEMES · WEIGHTED FOR CINEMATIC
AT A GLANCE
Every theme, ranked by score.
Each theme is the average of its measures. The global score is then weighted for the auto-detected genre — for a cinematic / brand film, the weighting follows what matters most for that format.
| Theme | Score | /100 | Verdict |
|---|---|---|---|
| DComposition & Framing | 100 | Excellent | |
| GVoice & Speech | 100 | Excellent | |
| AExposure & Color | 87 | Strong | |
| FAudio Quality & Balance | 85 | Strong | |
| HEditing & Rhythm | 78 | Good | |
| JNarrative Structure | 74 | Good | |
| EAudio Loudness | 71 | Good | |
| BSharpness & Technical | 58 | Fair | |
| IOn-screen Text | 50 | Weak | |
| KPlatform & Metadata | 50 | Weak | |
| CStability & Motion | 47 | Weak | |
| LAccessibility & Safety | 29 | Weak |
How to read this report
Each measure is scored out of 100 against technical references (upload standards, EBU R128 loudness, WCAG legibility…) and subjective analysis. Measures are grouped into themes (theme = average of its measures); the global score is a weighted average based on the detected genre. A score is decision-support, not a popularity ranking.
YOUR PRIORITIES · 5 ADVISORIES
Fix these first, in this order.
The lowest-scoring measures against the standards for this genre — ranked by how much they drag the score.
1
Out-of-focus shots — 0/100 · 51% de plans au point manqué (plans sombres écartés)
How — Lock focus (or eye-AF) on the subject and cut the softest grabs.
2
Micro-jitter — 0/100 · saccades résiduelles 37.9 px (p75)
How — Smooth residual shake in the edit, or improve the handheld grip.
3
Text legibility (contrast) — 0/100 · contraste médian 1.3:1 · 98% sous 4.5:1
How — Add a stroke, drop-shadow or semi-opaque plate behind text (aim ≥ 4.5:1).
4
Encoding (codec & bitrate) — 0/100 · av1, 2.0 Mbps (cible av1 ~20)
How — Raise the bitrate to keep AV1/H.264 clean of compression artefacts.
5
Sharpness / focus — 4/100 · sujet net sur 49% des plans exploitables · plans sombres écartés
How — Check focus, avoid upscaling, add a light sharpening pass.
STRENGTHS · KEEP DOING THIS
Composition & Framing — 100
Subject placement, framing. Scored 100/100 for this genre.
Voice & Speech — 100
Pace, fillers, silences. Scored 100/100 for this genre.
SCORES BY THEME · A–M
Thirteen themes, each on a 0–100 dial.
Exposure & Color
Brightness, contrast, white balance.
Sharpness & Technical
Focus and image quality.
Stability & Motion
Camera steadiness, movement.
Composition & Framing
Subject placement, framing.
Audio Loudness
Level & upload-standard compliance.
Audio Quality & Balance
Cleanliness, balance, noise.
Voice & Speech
Pace, fillers, silences.
Editing & Rhythm
Cuts, pacing, dynamics.
On-screen Text
Presence and legibility.
Narrative Structure
Hook, body, ending.
Platform & Metadata
Resolution, codec, aspect.
Accessibility & Safety
Captions, photosensitivity.
STRUCTURE & RHYTHM
The whole video, on one timeline.
This frieze unrolls the whole video left to right, from the real analysis: structure (hook vs body), editing rhythm (cut density), audio level, and which passages show a face to camera vs b-roll.
Structure
Rhythm
Sound
Face
0:000:190:370:561:151:33
HookFace to cameraB-rollAudio level
CHAPTER SUMMARY · 2 SECTIONS DETECTED
Ch.10:00–0:40Chapter 1 — You don't need to go through me. I'm soBLEEPING했. 🎵 This is all under control I've got this all under control I've got this all under contro…
Ch.20:40–1:33Chapter 2 — I've got this all under control I've got this all under control I've got this all under control
Sections are auto-detected from cut density and audio energy; the line shown is the first thing said in each span.
STORY-BOARD
One real frame per detected section, pulled straight from the source at the timestamp shown.
0:00
Chapitre 1
0:40
Chapitre 2
TRANSCRIPTION · EXCERPT
Auto-transcribed locally (whisper). Language: EN · 51 words · 69% speech.
You don't need to go through me.
I'm soBLEEPING했.
This is all under control
I've got this all under control
I've got this all under control
I've got this all under control
DETAILED ANALYSIS
Theme by theme, measure by measure.
Expand any theme for its measures, values and scores. The blue boxes explain the technical terms.
DComposition & Framing100
Good
Rule of thirds / placementécart au point fort 8%100
Info
Frame clutterdensité de contours 5%
Good
Aspect ratio4:3 → 4:3100
GVoice & Speech100
Info
Speaking pace48 mots/min · 69% de parole (dialogue narratif)
Good
Filler words0 remplisseurs (0.0/100 mots)100
Good to know Filler words are “um / like / you know”. A high rate per 100 words distracts and undercuts authority.
Info
Breathing / silences2 silence(s) > 3s · plus long 12s (normal en narratif)
AExposure & Color87
Info
Exposure (overall)luminance moyenne 23% · exposition volontairement basse (ambiance)
Good
Blown highlights0.0% de pixels cramés100
Info
Crushed shadows5.5% de pixels bouchés · noirs profonds assumés
Watch
Dynamic range usedétalement 53%53
Good
Contrastcontraste RMS 0.1488
Good
White balancedominante chaude (rouge) 8%83
Good to know White balance is the overall colour temperature — a cast pulls the whole image warm or cool.
Good
Saturationsaturation moyenne 30%100
Info
Color consistencydérive 74% · étalonnage qui évolue selon les scènes
Good
Chroma noiseindice de bruit couleur 0.4100
FAudio Quality & Balance85
Watch
Background noise / hissplancher ~-39 dBFS72
Good
Stereo balance-0.0 dB (gauche)100
HEditing & Rhythm78
Info
Shot segmentation73 plans · 46.2 coupes/min
Watch
Average shot length (ASL)1.3s (cible 3-12s · cinematic)57
Good to know A “shot” is the span between two cuts. ASL is the average shot length — lower means a faster cut.
Good
Shot-length varietycoefficient de variation 0.79100
Info
Rhythm curvedynamique 1.9 (coupes / 5s)
Good
Hook strength (0–30s)22 coupes en 30s88
Good
Pattern interrupts0% du temps en plans longs (>8s)100
Fix
Editing progressionrythme stable (variation 26% entre tiers)49
Info
Jump cuts38 plans < 1s (52% des plans)
Info
B-roll / face-cam ratio~79% b-roll · 21% face caméra
JNarrative Structure74
Watch
Structure (hook · body · outro)accroche faible · fin/outro identifiable73
Good
Chaptering2 section(s) narrative(s) détectée(s)80
Info
Branding (intro / outro)pas d'intro · outro
Info
Call-to-action (ending)pas de CTA (non attendu pour ce format)
Watch
Sustained engagement / tensionaccroche, relances, variété, audio71
EAudio Loudness71
Good
Integrated loudness-16.0 LUFS (cible -14)88
Good to know LUFS measures perceived loudness over the whole video. Platforms normalize toward −14 LUFS.
Good
True peak-3.6 dBTP (max -1)100
Good to know True peak (dBTP) estimates the real peak between samples; over −1 risks clipping on transcode.
Fix
Loudness range (dynamics)17.3 LU12
Good
Audio clipping0.00% d'échantillons saturés100
Watch
Level consistencysauts de niveau jusqu'à 19 dB (p95 8 dB)58
BSharpness & Technical58
Fix
Sharpness / focussujet net sur 49% des plans exploitables · plans sombres écartés4
Good to know “Sharpness” is how crisp the detail is — soft footage often means missed focus or an upscale.
Fix
Out-of-focus shots51% de plans au point manqué (plans sombres écartés)0
Good
Noise (ISO grain)sigma bruit 0.2100
Good
Compression artifactsblocking 6.1% (grille 8×8)88
Good
Real definition (upscale?)détail HF 30.2% · ~2160p effectifs / 2160p100
IOn-screen Text50
Info
On-screen text presencetexte sur ~27% des plans · 281 incrustations lues
Fix
Text legibility (contrast)contraste médian 1.3:1 · 98% sous 4.5:10
Good to know Contrast is the brightness gap between text and what’s behind it; ~4.5:1 keeps it readable.
Good
Line lengthligne médiane 6 car. (max 50)100
KPlatform & Metadata50
Good
Resolution & frame rate2880x2160 @ 24fps100
Fix
Encoding (codec & bitrate)av1, 2.0 Mbps (cible av1 ~20)0
CStability & Motion47
Fix
Stabilitytremblement médian 15.8 px · 35 plan(s) très instable(s)/7339
Good to know Measuring true shake needs frames close together in time; on long videos it’s read from motion fluidity.
Fix
Micro-jittersaccades résiduelles 37.9 px (p75)0
Watch
Motion fluidityirrégularité de vitesse 1.2351
Info
Movement typecaméra à l'épaule (handheld)
Good
Horizon levelhorizon ~+0.0°100
LAccessibility & Safety29
Fix
Photosensitivity (screen)34 transitions lumineuses fortes (~22/min, éch. 2.0 img/s)29
YOUR TURN
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